ELM is a branch of a larger company who specialise in everything which is digital marketing. From website design & optimisation to content writing & print.
Our Other Name
We’ve been established for over a decade already, just under a different name! Digitel. We’re all part of the same team, but here at ELM we like to focus on those who might need a bit more guidance with their marketing campaigns.
Who you’ll be in the capable hands of
We’re the team responsible for managing your campaigns, anything you might need can be handled by us.
Joshua Schofield
Designer & Strategist
Jamie Dixon
Designer & Developer
James Ible
Account Manager
Alan Ible
Digitel Founder
Our Thoughts on AI for SEO & Design
Call us traditional, but we like to do things the old way. Many digital start-ups nowadays are heavily reliant on AI to do their work for them as it’s the easiest thing to do – but with Google admittedly preferring original & expert content, we’re strongly advocating the continuation of how we’ve always done things, with our team of content writers and expert industry knowledge.
Imagine you needed a 2,000 word essay on the history of Rome. Now imagine you can ask a handy robot to write it all for you instantly. That robot scans everything it can and writes up exactly 2,000 words to what it thinks is the best informative description on the history of Rome. Sound impressive? It really is.
It isn’t inherently bad, it’s amazing to be completely honest. Having the ability to communicate with chat bots who can instantly produce detailed responses on queries to things which would usually take hours to research is an invaluable tool which should be used to its full extent.
The reason we choose not to use it to generate content is due to Google’s policy on what it considers “quality content”
Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.
Google Search Central Blog →
So we like to let our expertise in the field do the talking!
Technology is moving forward at a blinding rate and people don’t want to lag behind. With access to automated help, a lot of small companies or freelancers have access to bridge gaps they might not have been able to previously. When something is done with automated content, there’s no actual knowledge behind it – so if something goes wrong it’s not possible to understand why or how to fix it.
So rest assured, our team of designers, developers, content writers and marketing experts manage all the tasks properly and can help you understand what exactly you need.